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CAREER ADVICE

Getting Heard: How to communicate your research to the media

Pierre Normand, director of communications at the Canadian Federation for the Humanities and Social Sciences, explains ways in which academics can communicate with the media without feeling tongue-tied.

JAN 10 2011

Career Corner 2010

Presenter: Pierre Normand, director of communications at the Canadian Federation for the Humanities and Social Sciences.

Things to remember when the media calls (7:46)

0:00 – 1:29   The media landscape has changed
1:29 – 4:31   When the media calls, consult your checklist!
4:31 – 5:44   Crafting your “message”
5:44 – 6:27   Nothing is ever off the record
6:27 – 7:34   An example of a great “quotable clip”
 

How to successfully survive the interview (7:12)

0:00 – 1:44   The three-step approach during interviews
1:44 – 2:51   Stay focused on your message
2:51 – 3:50   Dealing with difficult questions
3:50 – 5:33   The hostile question
5:33 – 6:59   Be careful with opinions and speculation
 

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