Marketing your scholarly work
Career Corner at Congress 2008
Getting your book published at a scholarly press is just half the battle. Learn how leading Canadian university presses work with authors to reach audiences in this Congress 2008 Career Corner presentation.
Panelists include:
Clare Hitchens, Publicist, Wilfrid Laurier University Press
Susan McIntosh, Marketing Manager, McGill-Queen's University Press
Douglas Hildebrand, Sales and Marketing Manager, University of Toronto Press
Kel Morin-Parsons, Manager, Aid to Scholarly Publications Program
Scroll down the page and click on a video when a topic interests you. Some videos take longer to load than others, so please be patient or try refreshing the page. If the videos don't play correctly in Firefox, please use another browser. For any other problems, please contact the web editor.
Learn more about Career Corner at Congress: Congress 2009 | Congress 2008 | Canadian Federation for the Humanities and Social Sciences
Introduction (1:27 mins)
Marketing issues during pre-production (7:54 mins)
Marketing issues during post-production (8:40 mins)
New marketing initiatives in scholarly publishing (10:58 mins)
Why changing a book title mid-publication is a bad idea (2:15 mins)
One final tactic: the Google Books program (2:24 mins)
Questions from the audience
How do you categorize books for marketing purposes? (5:00 mins)
Can a data-heavy book be marketable to a press? (2:28 mins)
How can I market myself to a university press? (2:31 mins)
Can I talk to more than one publisher at a time? (2:17 mins)
