February 7, 2011

Publishing and marketing your scholarly book

A panel of experts familiar with editing, promotion and funding for publication offer advice to academics new to the publishing world, and explain the journey from manuscript to published book.

Career Corner 2010


Presenters (left to right): Kel Morin-Parsons, manager of the CFHSS Aid to Scholarly Publications Program (ASPP); Siobhan McMenemy, acquisitions editor at University of Toronto Press; Ryan Van Huijstee, publicist at McGill-Queen's University Press; Kyla Madden, editor at McGill-Queen's University Press; and Peter Midgley, senior acquisitions editor at University of Alberta Press.

Getting prepared for publishers (9:16)

0:00 - 1:43   Why revise your thesis?
1:43 - 3:36   How do you revise your thesis?
3:36 - 5:28   How do you find a publisher?
5:28 - 6:52   What should you send a publisher?
6:52 - 9:03   What are the elements of a strong proposal?
 

Once the press says yes to your manuscript (9:43)

0:00 - 2:39   The importance of peer review
2:39 - 4:15   How funding works
4:15 - 6:59   How long does peer review take?
6:59 - 8:28   What to expect in response from the press committee
8:28 - 9:31   Some major "if's" to expect
 

From proofing to marketing your book (9:21)

0:00 - 3:16   Proofing your typeset pages
3:16 - 6:04   "The Marketing 20 Questions"
6:04 - 9:08   The challenge in marketing scholarly work
 

How the Aid to Scholarly Publications Program (ASPP) works (8:50)

0:00 - 1:55   Before requesting funding, ensure your work is well-edite
1:55 - 3:51   What the ASPP does
3:51 - 6:18   The significance of "revise and resubmit"
6:18 - 8:37   ASPP has more demand than supply
 

Question and answer period (7:47)

0:00 - 1:47   Why are chapter plans important?
1:47 - 2:25   Should you contact the presses before sending a proposal?
2:25 - 3:43   Are e-copies of manuscripts acceptable?
3:43 - 4:58   How long does the whole publication process take?
4:58 - 5:24   Should you wait to complete your PhD before publishing?
5:24 - 7:34   Parts of your manuscript are already published - is this acceptable?

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