Matthew Melnyk, the electronic outreach liaison officer in Brock University’s recruitment and liaison office, has found more fraudulent “Class of …” Facebook groups that are attempting to sign up students under false pretenses. He has also linked these fake Facebook groups to an events marketing company called Eruption Productions, which bills itself as “your source for the craziest university parties.”
I think this is a pretty clear indication of their game. If you can gather thousands, or potentially tens of thousands of student contacts, you have a very valuable resource for event planning and management.
As Matt points out in his latest blog post, if these companies want to market to students using social media, that’s none of his business. But these marketers should not be doing so under false pretenses, pretending to be a student-led group when they clearly are not.
For a recap on the fake Facebook group saga, see my previous blog post here.